Design Insights #17 - Agile for UX professionals, significant of a product and marketing in the start-up and Happy Holidays

In doing design discovery, you and your team produce a shared pool of knowledge to drive your work. That knowledge informs design decisions, defines what “success” means, and forms the basis for your…

The product management is the critical role in a tech company. It is also what perform the function of marketing in a young company until you get to a much later, more mature stage. 

Marketing is a strategic function about delivering customers what they want. It isn’t a jazz hands and rubber chicken and t-shirts. It is the heart of successful companies–Unilever, Coke, Apple, Google. A company which gave its customers what it wanted (Yahoo) started to give its customers what its CEO wanted (entertainment) and went from being yesterday’s Google to today’s Yahoo.

Cards are then new creative canvas. They are more than just a look, cards are one of the most flexible layout formats for creating rich content experiences. They became almost a default option when it comes to balancing clear aesthetics with simple usability. 

The adoption of Agile software development approaches are on the rise across our industry, which means UX professionals are more likely than ever to support Agile projects. Many UX professionals seem stymied by the challenge of effectively integrating UX within an Agile development framework–but there are others in our field who have encountered the same problems yet are finding effective solutions.

How can you use design techniques to make things feel scarce? It’s an important concept, particularly in terms of creating a sense of urgency for e-commerce or clicking a call to action before it is too late. Flash sales, limited editions, “only 2 remaining” – these are all triggers of scarcity that make a user […]

Kyle Cassidy explains how to introduce a design language in order to promote harmony across teams and streamline your UX design process. This article shares thoughts and experiences on how lean thinking helped to instil efficiencies within our UX design process. 

This is the question that is repeated again and again, in the workplace. Designers, design agencies and businesses are concurrently designing web and mobile apps but the problem is, issues get highlighted when it is too late, products have been built and money, time has been wasted. Resulting in the customer receiving a product that does not meet their end requirements…